Euroleague Basketball unveils new partnership with Samsung

May 19, 2017

Euroleague Basketball and Samsung are proud to announce a new collaboration that will start at the upcoming 2017 Turkish Airlines EuroLeague Final Four between May 18 and 21 in Istanbul. Korea-based electronics giant Samsung identified the Final Four as one of the key seasonal events to boost its campaign to launch the brand new Samsung Galaxy S8 smartphone. Over the course of the weekend’s activities, Samsung will create special stands…


Endesa to power Euroleague Basketball for the next three seasons

May 18, 2017

Endesa, a leading company in the electricity sector, has joined forces with Euroleague Basketball to partner for the next three seasons, until 2020. The Spanish company, which has traditionally been committed to supporting basketballthrough numerous events and sponsorships, jumps now to an official regional sponsorship of both the Turkish Airlines EuroLeague and 7DAYS EuroCup. According to the agreement, the Endesa brand will be present at each of the competitions’ events…


One Team volunteers enjoy special welcome session

May 16, 2017

A busy week of One Team activities in Istanbul tipped off with a special welcome session for volunteers at the Ahmet Comert Sports Hall, home of the Euroleague Basketball ADIDAS NEXT GENERATION TOURNAMENT, on Tuesday night. One Team is Euroleague Basketball‘s social responsibility program, which uses basketball to achieve a meaningful positive impact in our communities and has helped more than 12,000 participants since being founded in 2012. Several events…


Experience the Final Four in VR with FirstVision 360-degree Body-Cameras

May 16, 2017

Fans will be able to get closer to the Final Four than ever before thanks to a ground-breaking partnership between Euroleague Basketball and FirstVision, which will use state-of-the-art Body-Camera technology to provide a unique view of the action. In a worldwide first in major professional sports, viewers will experience, through virtual reality, what it feels like to actually be on the court thanks to the use of 360-degree Body-Cameras when…


Euroleague Basketball’s new partner, SEK, nourishes with goodness

May 16, 2017

Euroleague Basketball is proud to announce that Turkey’s innovative dairy brand, SEK, is the newest member of its family of regional and Final Four partners. SEK has signed a three-year deal that makes it the EuroLeague sponsor that nourishes with goodness and contributes to children’s healthy growth through sports. The agreement was celebrated on Tuesday at a signing ceremony and press conference in Istanbul that was attended by Jordi Bertomeu,…



May 15, 2017

What promises to be a magical week in a special city got started with the promise of glory on Monday as the Turkish Airlines EuroLeague champions trophy landed in Istanbul, where it will stay until being raised on Sunday night by the winner of the 2016-17 season! A bit of pomp and circumstance marked the arrival as President and CEO Jordi Bertomeu led a Euroleague Basketball contingent that landed at…