Insurance industry leader AXA becomes the latest partner of the Turkish Airlines EuroLeague and 7DAYS EuroCup
AXA Spain and Euroleague Basketball are pleased to announce a new sponsorship agreement that will bring together the leading insurance company and with Europe’s top club basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup.
“I would like to welcome AXA as a new member of our family of partners,” Jordi Bertomeu, Euroleague Basketball President and CEO, said. “AXA is a global reference in the insurance market, so the trust they have put in us shows, one more time, the importance of our companies and the added value that basketball provides to brands.”
The premier basketball competitions in Europe feature 40 teams from thirteen countries: Spain, France, Germany, Italy, Turkey, Lithuania, Israel, Montenegro, Russia, Greece, Serbia, Poland and Croatia. More than 2.5 million spectators packed Euroleague Basketball arenas during last season’s games, which were distributed to a potential audience of 2 billion spectators around the globe.
“In AXA we feel very identified with values like teamwork, which are key for sport and for basketball,” Jean-Paul Rignault, AXA Spain CEO, said. “AXA is the global leading insurance brand, for the tenth consecutive year, and we are confident that with Euroleague Basketball we will reinforce our position.”
AXA will be present in all Turkish Airlines EuroLeague and 7DAYS EuroCup games as well in the competitions’ digital platforms and TV broadcasting.
About Euroleague Basketball
Euroleague Basketball is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeagueand the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.
The Euroleague Basketball competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference in the lives of over 16,000 participants. Its Sports Business MBA trains future professionals in sports management.
About AXA Spain
AXA is one of the largest insurance companies in Spain, with 2,300 million euros in revenues, more than 3 million customers and 5 million contracts in 2017. The company has network of more than 7,000 advisors and shops in Spain.